A systematic review paper on consumer response to bio-based products has been published by members of Chair of Marketing and Management of Biogenic Resources at TUM Campus Straubing. The following Share-link provides free access to the full text of the paper on ScienceDirekt until November 27, 2022.
Consumer response to bio-based products – A systematic review
https://authors.elsevier.com/a/1ftk48Mw7o1Q33
The paper is based on a systematic synthesis of 59 journal articles and one book chapter and summarizes scientific results on consumer response to bio-based products like knowledge, preferences or willingness to pay. Insights on research gaps and future research needs are provided by this paper.