The new bachelor’s degree program Sustainable Management & Technology will start in the upcoming winter semester 2021/22 at the Campus Straubing for Biotechnology and Sustainability of the Technical University of Munich (TUM). In this interview, Prof. Alexander Hübner and Prof. Sebastian Goerg, who are responsible for the program, talk about the special features of the course and the career opportunities for graduates.
Professor Hübner, Professor Goerg, with the Bachelor in Sustainable Management & Technology, TUM is launching a new business-oriented degree program at its Campus in Straubing in the winter semester of 2021/22. What does the establishment mean for TUM and the Campus Straubing?
Prof. Hübner: The bachelor’s degree program in Sustainable Management & Technology forms the foundation for the advanced master’s degree program of the same name, which, by the way, will also be newly available for study in Straubing starting in the winter semester. The two programs are primarily business administration courses; they are organized in close cooperation with the TUM School of Management. Both programs therefore meet the requirements of the most prestigious international accreditations: with the so-called Triple Crown accreditation, TUM is one of five institutions in Germany to be certified as having an outstanding level of quality for the associated management specializations. The new bachelor’s program, like the master’s, is taught at the TUM Campus Straubing (TUMCS) for Biotechnology and Sustainability. By focusing on sustainability in entrepreneurial thinking and action, this specialization is unique in Germany.
Prof. Goerg: We are offering the first consecutive degree program on sustainability and corporate management in Germany. The efficient use of renewable raw materials is a driving factor for the development of sustainability and Straubing offers optimal networking opportunities. This also refers to the spatial proximity to a conducive environment in which Straubing clearly positions itself as a region of renewable resources. At TUMCS, students not only benefit from an interdisciplinary environment at a university of excellence and the associated early insight into the sustainable technologies of the future, but also from small working groups and the short distances in an up-and-coming university town.
There is already a bachelor’s degree program in bioeconomics at TUMCS. How does the new Sustainable Management & Technology program differ from the existing bioeconomy program?
Prof. Goerg: Graduates of the bachelor’s degree program in Sustainable Management & Technology will be able to accompany, evaluate, and help shape entrepreneurial structural change. The focus lies on the company and its operational functions. The emphasis on the individual economy thus complements the macroeconomically oriented course of study in bioeconomics. Bioeconomy aims to further develop the structural, economic, and political conditions in the national economy and society towards sustainability.
And what are the differences between the new degree program and the previous bachelor’s degree program in business administration, Technology and Management-Oriented Business Administration (TUM-BWL)?
Prof. Hübner: The new bachelor’s degree is broader and includes several sustainability components in the area of management. New additions consist of content on sustainable marketing, sustainable production, and sustainable financing of companies. There are also additional modules regarding circular economy. The previous bachelor’s degree was limited in content to the topic of renewable raw materials in technology, which will continue to be taught in the new bachelor’s degree.
Who is the new bachelor’s degree program in Sustainable Management & Technology aimed at?
Prof. Hübner: To put it somewhat bluntly, it’s all about developing green companies. The program is taught entirely in English and designed for high-school graduates and professionals, who are interested in business administration, natural sciences and sustainability. The interdisciplinary program builds on the basics of economy, management and entrepreneurial sustainability. In addition, lecturers teach the fundamentals of digitalization, big data analysis, and mathematical optimization. Moreover, students learn scientific correlations from chemistry, physics, and engineering in their elective subjects.
Prof. Goerg: Above all, applicants should have a high affinity for environmental economics and sustainability issues. An interest in management and technology is crucial in order to be able to implement the business related topics of the studies, while at the same time having the enthusiasm and motivation to deal with engineering and natural science. In the end, it’s always about the question: how can I make a company more sustainable and greener by implementing business and technological approaches and create start-ups in this new environment?
What are the goals of the new bachelor’s degree program?
Prof. Hübner: The bachelor’s program closes the gap between business administration and technical corporations and trains the managers of tomorrow’s sustainable economy. To establish a sustainable management in companies, we need experts in all economic sectors and operational positions who increase awareness to the requirements of economic, ecological, and social sustainability.
Prof. Goerg: The bachelor’s degree program is designed to provide students with basic business skills to develop sustainable technologies, products, and processes. Coupled with interdisciplinary skills and social competence, students will later be able to support the shift toward sustainable companies.
What career opportunities open up for students of the Sustainable Management & Technology degree program?
Prof. Hübner: With the skills acquired during their studies, graduates will be able to analyze and evaluate sustainable thinking in industrial, commercial, and financial companies and develop it further with their own knowledge. Since business is not regionally or nationally limited, but rather embedded in a global and digital context including supply chains, graduates are also able to work in international teams on solutions for sustainability issues. Therefore, this degree program is taught in English. In addition, graduates can pursue their visions for green start-ups.
Interested students can apply for studies starting in the upcoming winter semester 2021/22 via “TUMonline.” Deadline: 31 July 2021.