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Indischer Generalkonsul zu Gast in Straubing

Indischer Generalkonsul zu Gast in Straubing

Am Donnerstag stattete der indische Generalkonsul Sugandh Rajaram aus München der Stadt Straubing einen Besuch ab. Am Nachmittag informierte sich der Generalkonsul vor Ort über den TUM Campus Straubing für Biotechnologe und Nachhaltigkeit. Nach einem Rundgang wurden ihm auch Projekte des TUM Campus vorgestellt, unter anderem die Entwicklung nachhaltiger Produktionssysteme für traditionelle asiatische Heilpflanzen. Im Anschluss tauschte sich Sugandh Rajaram im Rahmen eines Arbeitsgesprächs mit örtlichen Firmen über Kooperationsmöglichkeiten mit indischen Unternehmen aus. Der Besuch endete mit einem Abendessen, bei dem der Generalkonsul auch die Gelegenheit hatte, die in Straubing tätigen indischen Karmelitenpatres kennen zu lernen.

Einkaufen für die Wissenschaft

Einkaufen für die Wissenschaft

Marktforschung mit Eye-Tracking-Brille beim Edeka-Markt an der Landshuter Straße. Den Durchblick findet das Marktforschungsteam des Lehrstuhls der Hochschule Weihenstephan-Triesdorf am TUM Campus Straubing zurzeit mit der Hilfe engagierter Einkäufer im Edeka-Markt an der Landshuter Straße. Mithilfe einer Eye-Tracking-Brille wollen sie das Einkaufsverhalten von Menschen bei verschiedenen Lebensmitteln nachvollziehen.

Cutting-edge research in Straubing

Cutting-edge research in Straubing

After the remarkable results published in the German business magazine “WirtschaftsWoche” last week, TUM School of Management has again achieved outstanding results, this time in the professors’ ranking.

At the campus in Straubing we are proud that Prof. Dr. Alexander Hübner, Chair of Supply and Value Chain Management, is one of the 100 best business economists in German-speaking countries. The exclusive economists’ ranking of “WirtschaftsWoche” provides answers to the question who is the best and at the same time shows the change in content and methodology of business administration.

Erfolgreiche Promotion

Erfolgreiche Promotion

Wir gratulieren Dr.-Ing.Sumanth Ranganathan zu der erfolgreichen Verteidigung seiner Doktorarbeit.

Master Thesis Honored with EY Award: Congratulations Ms. Hertl!

Master Thesis Honored with EY Award: Congratulations Ms. Hertl!

The traditional EY Award for the best master thesis at the chair of Prof. Dr. Berens (Westfälische Wilhelms-University, Muenster) was received by our team member Ms. Isabel Hertl. The ceremony took place at castle Wilkinghege on December 11, 2018. Mr. Senghaas (EY) and Prof. Dr. Berens handed over the award to Ms. Hertl (pictured). In the context of her master thesis “Challenges associated with the implementation of non-financial reporting guidelines for diversified groups – illustrated by the example of Franz Haniel & Cie. GmbH”, Ms. Isabel Hertl examined the question of how to implement the requirements of the CSR Directive 2014/95/EU into a highly diversified enterprise, such as the Franz Haniel & Cie. GmbH. In a first step, Ms. Hertl outlined legal and theoretical principles of the CSR Directive. Building on this, she identified fundamental challenges in the fields of sustainability management, traditional management accounting and external non-financial reporting. Congratulations, Ms. Hertl!

New Publication in the Journal of Business Ethics

New Publication in the Journal of Business Ethics

Prof. Dr. Janine Maniora recently published a new research paper entitled “Mismanagement of Sustainability: What Business Strategy Makes the Difference? Empirical Evidence from the USA” in the Journal of Business Ethics. The paper examines whether and to what extent the overall business strategy influences the firm’s mismanagement of sustainability. Specifically, an empirical measure for the mismanagement of sustainability is developed by exploiting the newly available materiality guidelines for US firms to define industry-specific material sustainability issues. Using this measure, this paper shows that mismanagement of sustainability can represent unethical business behavior when firms intentionally perform better on immaterial issues than on material issues by diverting stakeholders’ attention from the firm’s low overall sustainability performance. This paper assumes that the right business strategy can prevent such unethical actions. Based on Miles and Snow’s (Organizational strategy, structure and process, McGraw-Hill, New York, 1978) organizational theory, this paper distinguishes between Prospector and Defender business strategies. By employing multiple firm-level panel regressions, the findings suggest that Prospector-type firms are more likely to mismanage sustainability issues compared to Defender-type firms intentionally. The results give implications for researchers, regulators and standard setters, auditors, sustainability practitioners, and scholars. You can find the article here.